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Liberty Two Degrees (L2D) is a precinct-focused, retail-centred portfolio and a business unit of the Standard Bank Group.
Its commitment to creating sustainable value for stakeholders drives the company to consistently enhance the quality of its assets. L2D achieves this by introducing innovative and unique experiences that attract tenants, customers and visitors to its spaces.
Through its strategic building blocks, L2D creates Good, Smart, Interactive, Thriving and Safe Spaces, empowering individuals and communities through innovative and experiential environments that ensure environmental stewardship and leadership.
Nelson Leeuw, Security at Liberty Promenade Mall (40 SEC)
Nelson Leeuw ensures safety and comfort at Liberty Promenade Mall. With advanced CCTV and tight security, he communicates efficiently with his team. Nelson values the collaborative spirit with Liberty Centre Management, creating a welcoming and secure environment for all visitors.
Carmen Lewin Diedericks, Shopper at Promenade Mall (35 SEC)
Carmen Lewin Diedericks loves Liberty Promenade Mall, where she enjoys rides with her son, free Wi-Fi, and holiday activities. The visible security reassures her, making every visit enjoyable and stress-free. The mall is a cherished part of her community life.
Carole Podetti Ngono, Founder of Valued Citizens (60 SEC)
Carole Podetti Ngono’s Sondela Program empowers children through art and citizenship education. Supported by Liberty Two Degrees, children learn self-awareness, empathy, and leadership. Their artwork, like the “Flower of Hope,” symbolizes community care, giving them confidence and pride in their contributions.
Najeeba Ebrahim, Portfolio Marketing Manager of Promenade Mall (30 SEC)
Najeeba Ebrahim highlights Liberty Promenade Mall’s community focus. With 180 stores, it offers literacy campaigns, fun activities, and free Wi-Fi. Shoppers like Carmen appreciate the engaging environment and cost-saving Wi-Fi, making it a beloved destination in Mitchells Plain.
Talent Ncube, Artist at Nelson Mandela Square (60 SEC)
Talent Ncube’s life transformed through Liberty Two Degrees. Once homeless, his art provided hope. An opportunity at Mandela Square helped him earn a stable income and mentor others. Talent’s journey showcases Liberty Two Degrees’s commitment to empowering individuals and achieving transformation within the communities it operates.
Brian Unsted, Lead Specialist: Environmental Sustainability at Liberty Two Degrees (60 SEC)
Brian Unsted focuses on safeguarding natural resources for the benefit of future generations. This involves reducing direct and indirect environmental impacts and addressing challenges like energy shortages, water scarcity and waste management which have led to L2D achieving Level 2 Net Zero Waste, installing South Africa’s largest registered rooftop solar structure and making huge inroads in water saving initiatives in a commitment to creating Good Spaces to reduce environmental impact.
Amelia Beatie, Chief Executive at Liberty Two Degrees (60 SEC)
Amelia Beatie, Chief Executive at Liberty Two Degrees, emphasizes creating experiential spaces that benefit generations. Through Good, Smart, Interactive, Thriving and Safe Spaces, L2D supports environmental sustainability, community well-being, and innovative experiences, striving to make a positive impact on people’s lives.
Sondela (30 SEC)
Corporate Overview
Liberty Two Degrees (L2D) is dedicated to creating sustainable, safe, and smart spaces that benefit both people and the environment. Through initiatives like Talent Ncube’s journey, L2D demonstrates their commitment to transforming lives. Talent, initially homeless, found hope and stability through his art, supported by opportunities at Nelson Mandela Square provided by L2D. His success story highlights L2D’s role in empowering communities and fostering transformation and hope.
L2D’s environmental efforts are equally impactful. Achieving a 90% diversion of waste from landfills, investing in solar energy, and promoting efficient water usage are part of their strategy to reach their Net Zero targets by 2030. These initiatives reflect L2D’s dedication to sustainability.
Creating safe spaces is another priority. L2D’s unwavering commitment to providing a safe and healthy environment underscores its dedication to implementing a robust mall strategy that prioritises the highest standards of safety and security for both tenants and customers in the mall environments to ensure visitors feel protected and welcomed.
A key initiative in this strategic growth area is the creation of Smart Spaces that integrate technology to enhance the customer and retailer experience. L2D’s Smart Spaces are enhanced by technology like free Wi-Fi and digital gift vouchers as well as reverse vending machines, offer convenience and promote sustainability. The overarching goal is to create a digital platform that expands the customer value proposition throughout the malls, aiming for a holistic and digitally driven approach to enhance the overall customer experience and value.
By focusing on Good, Smart, Thriving, Interactive and Safe Spaces, L2D enriches the lives of its shoppers, tenants and surrounding communities through their overarching strategic value driver of The Good We Do, which demonstrates that their commitment goes beyond buildings to building better lives for all.
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