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Hollard, a leading insurance company, launched a campaign called “Big Ads for Small Business” to support small businesses hit hardest by the COVID-19 pandemic. The innovative campaign involved giving away Hollard’s own ad space to these businesses, boosting their visibility and increasing their revenue.
Koni Maliehe, Koni Wines (60 Sec)
Koni Maliehe, the founder of Koni Wines, left the corporate world to pursue her curiosity and passion for wine. Self-funded and facing challenges, her business received a life-changing opportunity when she was chosen to be part of Hollard’s advertising campaign. The campaign significantly boosted her brand’s visibility, leading to both local and export opportunities. Koni’s hard work and determination, combined with the support from Hollard’s campaign, took her business to new heights, showcasing the power of collaboration and the importance of supporting small businesses. The success of Koni Wines serves as an inspiring example for aspiring entrepreneurs and highlights the impact a helping hand can have on a growing business.
Letlogonolo (Tloks) Motseeng, Moja Chicken (60 Sec)
From humble beginnings selling sweets, candles, and paraffin at the age of 11, Tloks has always been an entrepreneur. Despite facing numerous challenges, he started Moja Chicken in 2019 using all his savings. Just six months later, the COVID-19 pandemic hit, and Tloks was unprepared for the impact it would have on his business. However, a text from a Hollard employee led to a life-changing opportunity when Moja Chicken became part of the “Big Ads for Small Business” campaign. This support turned everything around, and today, Moja Chicken has nine franchise stores. Tloks‘ primary motivation as an entrepreneur is creating jobs, and with each new store, he continues to make a difference in his community.
Lesego Seloane and Dinah Kgeledi, Ronewa Creations (60 Sec)
Inspired by their mother’s passion for the environment and flowers, two sisters started Ronewa Creations, a landscaping and garden maintenance business. Despite facing challenges like operating in a male-dominated industry and securing financial resources, they persevered. The turning point came when they were selected as one of the 12 businesses to be part of Hollard’s “Big Ads for Small Business” campaign. The exposure from the campaign helped their business grow tenfold, allowing them to hire more people and acquire more equipment. To this day, people still recognize Ronewa Creations from the campaign, and the sisters remain forever grateful for the opportunity that transformed their business.
Koni Maliehe, Koni Wines (15 Sec)
Letlogonolo (Tloks) Motseeng, Moja Chicken (30 Sec)
Lesego Seloane and Dinah Kgeledi, Ronewa Creations (60 Sec)
Corporate Overview
Hollard, a leading insurance company, launched a campaign called “Big Ads for Small Business” to support small businesses hit hardest by the COVID-19 pandemic. The innovative campaign involved giving away Hollard’s own ad space to these businesses, boosting their visibility and increasing their revenue.
Among the campaign’s success stories are Ronewa Creations, Moja Chicken, and Koni Wines. Lesego and Dinah of Ronewa Creations faced challenges operating in a male-dominated industry and raising capital. The campaign helped their business grow ten times, secure new contracts, and expand their workforce and resources. Moja Chicken’s founder, Letlogonolo Motseeng, struggled during the pandemic, even sleeping in his car for three months. The campaign turned his fortunes around, resulting in nine national franchises and opening doors for his next venture. Koni Wines’ owner, Koni Maliehe, exhausted her savings to start her business, but the campaign helped her establish a successful local online business and secure export contracts.
Twelve small businesses were chosen for the campaign from 300 submissions. Hollard’s team conducted a thorough vetting process to ensure that the chosen businesses could handle the increased attention from the ads. The campaign’s objective was to ensure each business’s growth while amplifying Hollard’s brand as a company committed to creating better futures.
The Big Ads for Small Business campaign’s success highlights the power of innovative solutions and strategic thinking, proving that a win-win impact can be achieved through supporting small businesses and strengthening brand commitment.
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