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From colour palettes to product design, with its tagline of ‘Together, We Got This’, Plascon’s commitment is to develop innovation that improves the lives of its customers. This extends naturally from lifestyle and aesthetics to health and the environment.
Brenda Sakellarides – creative Director at the National School of the Arts (60 Sec)
Brenda Sakellarides is the creative Director at the National School of the Arts, which prides itself on being a multi-cultural, diverse community that celebrates difference. She recounts how the partnership with Plascon, the company’s recognition of the value the schools brings and the power of a brand association with NSA. Since then, Plascon had worked to be a changemaker in the space, supporting the maverick creativity of these colourful student artists and Brenda shares how emotional she feels about watching them to blossom and own their creative voices.
Naledi Moleko – alumnus of the National School of the Arts(60 Sec)
Naledi Moleko is an alumnus of the National School of the Arts. She loved her time as a student and the freedom it allowed her to be her artistic self. Naledi uses her art as an expression of heritage and an expression of how she feels in response to the issues we face in society today. Her artwork was selected by Plascon to feature on a wall in Newtown Junction. The piece was all about embracing, highlighting vibrant colours and depicting the cultures of South Africa, and when she first saw installed at scale, it brought tears of joy to her eyes.
Suvasin Moodley – Head of Decorative Marketing at Plascon (60 Sec)
Suvasin Moodley holds the interesting title of Head of Decorative Marketing at Plascon and in his role, he embraces and brings to life the company’s tagline of “Together we Got This”. Plascon’s social investment activities are predominantly focused on education, from early childhood development to a fundamentally strategic partnership with the National School of the Arts. The use of colour is so important in our individual and collective psychology and Plascon’s work with the NSA is aimed at uplifting the students and the environment in which they are studying.
Corporate Overview
From colour palettes to product design, with its tagline of ‘Together, We Got This’, Plascon’s commitment is to develop innovation that improves the lives of its customers. This extends naturally from lifestyle and aesthetics to health and the environment. SAINC visited the Plascon Innovation Lab to learn how recycled packaging and in-paint air purifying formulations are pioneering the way to a Re-invented. Re-imagined. Re-connected customer experience.
We also visited the National School of the Arts in Braamfontein; an institution that celebrates both colour and diversity in South African society is a natural fit as Plascon’s social investment education partner. Here we met some of the inspiring young artists in attendance, whose creativity and colourful personalities were apparent in spades. We got to discover more about the variety of initiatives that formulate the NSA’s partnership with Plascon from renovations and signage to whimsical, colourful art installations.
Then heading off to Newtown Junction, we got to meet some of the former students whose artworks had been selected for installation as murals in the precinct and to learn from them, the powerful ways in which art has evolved to become a voice for social activism, sparking conversation and changing perspectives across the socio-political spectrum.
South Africa is known as a rainbow nation and seeing young artists blooming and blossoming and owning their creative voice is a powerful reminder of the hopeful future ahead of us.
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